Graphic Design & Branding
Learn how to design and manipulate pixel-based images and vector graphics.
Course Description
This course serves as an introduction to the art of graphic design. We are going to explore the theory and practice of various design techniques to gain a better understanding of how to manipulate pixel based images and vector graphics. Through demonstrations and hands-on experience, students learn editing techniques to enable them to improve on their visual communication skills.
Course Objectives
After successful completion of this course the student should:
- Better understand techniques creative designers use to communicate visually.
- Have a thorough working knowledge of designing using popular design tools.
- Understand image formats and color modes.
- Understand color theory and color meanings.
- Design business cards, posters, flyers, staff IDs, brochures etc.
- Be able to retouch images by learning how to color correct and grading.
Course Instructor
Ousman Faal is a passionate instructor and creative design professional with years of experience in branding, digital design, videography and digital marketing. As the founder of Faalen Technologies and a lead trainer at Digital Skills Hub, he is committed to empowering young creatives with practical design skills and industry-relevant tools. His hands-on teaching style blends technical mastery with creative thinking, helping students turn ideas into impactful visual content.
What you will learn...
Introduction to Graphic Design
Get an overview of what graphic design is, its role in communication, and the key tools and concepts every designer must know.
Vector & Raster Graphics
Learn the difference between scalable vector art and pixel-based images. Practice using tools like Adobe Illustrator and Photoshop.
Design Layouts
Master the use of grids, whitespace, and composition to create clean, professional designs for print and digital use.
Color Modes
Understand RGB vs. CMYK, and how to use color theory to create visually appealing, brand-aligned designs.
Design for Print
Create print-ready materials including business cards, flyers, and banners. Learn about bleed, DPI, and paper sizes.
Design for Display
Design for screens—social media, web banners, presentations, and digital ads. Explore pixel dimensions and responsive visuals.
Photo Editing
Use Photoshop to enhance, correct, and creatively manipulate photos. Tools include masking, retouching, and filters.
Logo Design
Explore the principles of effective logo creation, from sketching to digital refinement and exporting across platforms.
Brand Design Process
Understand what makes a brand memorable. Learn how to develop a visual identity system that tells a consistent story.
Course Fee / Duration:
D7,000
3 months / twice per week
Prerequisites/Requirements:
- Must have basic computer skills.
- Must have a laptop.
