Digital Content Marketing

Learn to create written, audio and video content that can sell.

Course Description

Welcome to my course on content creation. Your complete guide to creating professional content for written, audio, and video formats and creating a successful content marketing plan.

In this course, I will walk you through everything I have learned about creating content to help you create high-quality engaging content for your audience.

By the end of this course, you will have the skills that you need to create and promote high-quality written, audio and video content.

Course Objectives

After successful completion of this course the student should:

The Introduction to Digital Content Marketing course aims to provide learners with practical skills to plan, create, distribute, and monetize content across digital platforms.
Participants will gain hands-on experience in developing compelling written, visual, and audiovisual content, using industry tools to enhance visibility, engagement, and conversion.
By the end of the course, students will be equipped to build a content strategy, grow an online audience, and drive measurable results through SEO, email marketing, social media, and affiliate marketing.

Course Instructor

Ousman Faal is a passionate instructor and creative design professional with years of experience in branding, digital design, videography and digital marketing. As the founder of Faalen Technologies and a lead trainer at Digital Skills Hub, he is committed to empowering young creatives with practical design skills and industry-relevant tools. His hands-on teaching style blends technical mastery with creative thinking, helping students turn ideas into impactful visual content.

What you will learn...

Content Conceptualisation/Ideation

At the beginning of this course I will walk you through on how to come up with a concept before creating any type of content. Every great content starts with a great concept.

Creating Written Content

In this section I will teach you how to compose and start publishing your own blog posts using WordPress. We will also teach you how to create website content and social media posts.

Creating Video Content

In this section I will train you on how to create, edit and publish video content on YouTube and other social media platforms. We will also teach you on how to do screencasting and livestreaming using Camtasia Studio and StreamLab.

Creating image content

This section I will focus on how you can create great photos with your Smartphone for publication. We will also learn how to edit photos using Canva and then learn about image metadata.

Creating Audio Content

Here you will learn about recording and editing audio using Audacity. You will also learn how to create your own Podcast.

This section will include an overview of content Copyright, Licensing and Plagarism.

Content Marketing

Every content that we create has a purpose. I will teach you how to use various types of created content to sell a product or service. I will also teach you how to monetize your blog posts and YouTube channel using Google Adsense.

Introduction to SEO

Understanding Search Engine Optimation is an important aspect when creating content, especially written content. So, in this section I will walk you through the basics of SEO using Yoast SEO for WordPress and also we’ll dive into Google Trends, Google Analytics etc.

[BONUS ]Introduction to AI Tools

Artificial Intelligence is trending, that is why I will be showing you how to effectively use some AI content creation tools to speed up your workflow.

Creative Test

At the end of this course, you are expected to complete all projects given to you before you’re certified. This is a practical course and it requires some creativity to become an effective content creator.